Why do we list language courses and schools openly? If Yago is a business, how does Yago make money? This is a question frequently left unasked, but one that will undoubtedly have surfaced in many of your minds.
Yago is not a language school. We are a website about language schools. What we aim to do is two-fold:
1) Make it easier for students to find a language course at a school that fits them
2) Help language schools find suitable and motivated students
It is with (2) that we earn our revenue. Language schools advertise in different ways, including on Google, by giving out flyers, by buying billboard space and in newspapers such as the Straits Times. And now they can also list their courses with us.
We have made a website that we believe is helpful to students. We don’t flood it with advertisements, and we collect reviews for courses, so that you really know what kind of course you are signing yourself up to.
So how do we get paid? Language schools can list a limited number of courses with us, and receive a limited number of enquiries, for free. If they receive more enquiries, they can choose to pay for a monthly subscription, or pay a commission for every student who signs up through.
In the education world, it’s common practice to pay commissions to education agents when they bring students. We don’t really believe in the traditional way agents work, because they may make choices on the student’s behalf, based on which school pays most commission.
We openly display schools’ names and courses on our site. You as a student can make your own choice and then contact the school directly.
It won’t cost you anything extra to contact a school through Yago as compared to contacting the school directly. The only difference is that if you contact the school through the “enquire now” buttons on Yago, we will get credit for referring you to the school.
At this moment we are looking for a charity in the education / language / culture sphere to sponsor with 10% of our revenues. Let us know if you have any suggestions!